The $1 Million Question: Are You Losing Customers Because You Aren't Distinctive?

In the heart of a bustling metropolitan area, two coffee shops stood side by side, their doors opening each morning to the aroma of freshly ground beans and the promise of caffeinated bliss. From the outside, they appeared remarkably similar: both offered a range of espresso drinks, had cozy seating areas, and boasted friendly baristas. Yet, as months p…