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Transcript

Beyond Distinction in Turbulent Times

Episode 1: Rising Above the Clutter

Join internationally acclaimed speaker and business advisor Scott McKain in the inaugural episode of 'Beyond Distinction in Turbulent Times.'

In a world filled with economic uncertainty, Scott shares crucial strategies to help businesses not just survive but thrive.

  • Learn how to differentiate yourself from the competition and create lasting customer loyalty, even when the marketplace is under pressure.

  • Discover the five common traps to avoid during downturns and hear actionable insights to boost your visibility and value to customers.

Don't miss this opportunity to gain a competitive edge and ensure your business stands out.

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00:00 Introduction to Beyond Distinction in Turbulent Times

00:30 The Common Reactions to Economic Downturns

01:51 Key Insight: Downturns Magnify Distinction

02:25 Avoiding the Five Traps in a Tight Economy

03:13 Reframing the Moment for Competitive Separation

03:38 Action Steps to Increase Visibility and Value

04:10 Preview of the Next Episode

04:30 Closing Thoughts and Additional Resources

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